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What will happen to TV shopping after HSN merges with QVC?

  • “The world of home shopping can feel like a relic from a bygone era,” says Jasmin Malik Chua, “a place where faded celebrities, reality-show stars, and overexuberant pitchwomen hawked everything from leather purses to fitness equipment. Home-shopping channels were something you flicked through on wakeful nights before Netflix and on-demand streaming gave you better options. They were a panacea for the lonely and homebound, who filled the quiet with that distinctive patter. But television commerce isn’t going the way of the mail-order catalogue, at least not without a fight.”

    TOPICS: HSN, QVC, TV Shopping