The AT&T company has abandoned plans for a three-tier pricing structure. Instead, The Wall Street Journal reports that the WarnerMedia service will have one price between $16 and $17 and include HBO, Cinemax and Warner Bros.' vast library of TV shows and movies, plus original shows for the streaming service. The pricing would put it slightly above the $15 per month HBO currently charges. "Why would WarnerMedia want to go out with a 'fat' SVOD bundle, particularly as it faces numerous lower-priced rivals?" asks Variety's Todd Spangler. "The challenge for WarnerMedia is to leverage HBO as the backbone of the new streaming service — without undercutting existing HBO pricing or contributing to cord-cutting."