TV TATTLE
Study: Only 39% of viewers watch live TV programming
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Hub Entertainment Research found that 39% of TV viewers choose live viewing as their default option, down from 47% last year. “That’s not the same thing as saying people never watch live TV,” said Hub's Jon Giegengack, one of the authors of the study. “But it shows that people have been conditioned that SVODs are the inverse of appointment TV. They can watch it when they want.”
TOPICS: TV Studies
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