Jason Alexander: "It's really flattering" to star in Tide's Super Bowl ad

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The Seinfeld vet animates a teen's beloved hoodie in Tide's Super Bowl spot. "It's kind of like when you're doing a TV show and they give you the best slot in television," says Alexander. "So to get one of those is, first of all, it's great. But second of all, it's really flattering to be thought of as someone that can satisfy that audience, because it's very large, and there's a lot of competition for who had the best spot that day."