Bud Light is bringing its popular “Dilly Dilly” ads to the Super Bowl

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Bud Light executive Andy Goeler says his company had no idea the “Dilly Dilly” catchphrase would become such a sensation, with even the Pittsburgh Steelers using it in plays. “Consumers have latched onto it and made it their own, which is what makes this such an exciting time for Bud Light,” he says.