The Unsettling Jason Alexander Hoodie in Tide's Super Bowl LV Commercial

In what be the weirdest Super Bowl LV commercial, Tide gave us a kid wearing a hoodie with a giant Jason Alexander face on it that suffers the indignities of becoming filth-ridden and in need of a good laundering. Even when it's clean, it still freaks out the real Jason Alexander to see some kid wearing his face on a hoodie that's also the color of his whole head. Note that the kid's mother invokes Seinfeld when the kid insists the hoodie is clean. "Is it, though?"

What are the chances this actually starts a worldwide trend of flesh-colored celebrity face shirts? At least 5%?

Andy Hunsaker has a head full of sitcom gags and nerd-genre lore, and can be followed @AndyHunsaker if you're into that sort of thing.