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The Daily Show Debates Super Bowl Ads in the Time of Coronavirus

  • With several high-profile advertisers bowing out of Sunday's Super Bowl, correspondents Michael Kosta and Roy Wood Jr. debated the value of a Super Bowl ad during the pandemic in this clip from Thursday night's Daily Show with Trevor Noah.

    "How are you going to sit out the Super Bowl?" Kosta asks. "It's the one time of the year people are actually talking about the commercials! You go to work on Monday and your co-worker's like 'what did you think of the commercials?' and I'm like 'I don't know, I was too drunk to remember.'"

    Wood took the counterpoint. "It's kind of hard to do a fun commercial right now, and those somber commercials, they're the worst! The last thing I want to see on my TV on Super Bowl Sunday is the Pillsbury Doughboy talking about 'these unprecedented times' before his belly gets fingerblasted. The good thing, though, is that these bigger companies not advertising makes room for smaller companies, like, say, Yankee Candle. That's who I want to see a commercial from. Big production, fireworks, the whole nine, and have Morgan Freeman do the voice over."

    Cut to a Yankee Candle ad with Wood-as-Freeman delivering the ad copy: "Yankee Candle: the official sh*t-smell cover-up candle of the NFL." 

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    TOPICS: The Daily Show with Trevor Noah, Comedy Central, Michael Kosta, Roy Wood Jr.