A streaming service that grows out of cable networks can work, says Kevin Reilly, the former NBC and Fox boss who heads up WarnerMedia's streaming efforts. "There’s a lot of great television out there. But there’s also a binge-and-burn mentality that will (kill) the impact of even the best content. We’re looking to be the antidote to that.” As Steven Zeitchik explains, "when it comes to streaming, WarnerMedia occupies a unique position. It is not Disney, with waterfalls of big consumer brands that people will rush to pay seven dollars a month to watch. It is not Netflix, with its rafts of upscale content and (for now) deep library of hits that make people think nothing of turning over $13 every month. It is the company of TNT and CNN, Adult Swim and TBS — of a lot of solid networks with solid shows that may, or may not, be enough to draw people to open their wallets every four weeks. And as was on display Wednesday, a lot of shows that still rely on traditional advertising dollars. To solve this first question — let’s call it the middle-ground problem — WarnerMedia wants to combine the power of a cable platform with the buzz of a streaming service. (Or in accounting terms: the money from big brands with dollars from millions of consumers.)"