"Look at it this way," says Tim Goodman. "Selling volume is great when you want market dominance over the early-days Hulu or the we-sell-TV-shows-in-addition-to-gadgets-era Amazon. But now both of those streamers have their sh*t together and are making really good TV series. That's already a problem. Then here comes Disney+, with Apple+ and HBO Max right behind. Then NBCUniversal soon after. Volume? The whole streaming universe is going to be volume. Sorry, but you can't sell excess to people who are about to be more overwhelmed with choice than they've ever been. But you can sell recognizable, desirable, entertaining, quality TV series like Orange Is the New Black, Stranger Things, GLOW, Ozark, The Crown or Russian Doll."