Netflix ranked as the No. 1 fastest-growing brand -- weeks after HBO's boss said it "doesn't have a brand"

Variety

Brand Finance, a global brand-valuation consulting firm, found that Netflix's brand more than doubled last year to $21.2 billion. Earlier this month, Robert Greenblatt, the new boss overseeing HBO and Turner, said “Netflix doesn’t have a brand. It’s just a place you go to get anything — it’s like Encyclopedia Britannica."