NBC is pitching advertisers a new "must hear TV" ad format

Ad Age

The Peacock is using its iconic "must see TV" catchphrase to sell a new format that grabs viewers' attention when NBC shows go to commercial break if viewers aren't watching the TV screen. “The advantage of TV has always been it is a visual medium, but the truth is in a world where people are multitasking while watching TV the goal is to get them to stop what they are doing and pay attention,” says Josh Feldman, head of marketing at NBC Universal. “Audio can be a trigger for when people are looking away.”