"Why Kim Kardashian?" Messing tweeted in reaction to the news that Kardashian is making her SNL-hosting debut on Oct. 9. "I mean, I know she is a cultural icon, but SNL has hosts, generally, who are performers who are there to promote a film, TV show, or album launch. Am I missing something?" As Megan Reynolds explains, "Messing answered her own question: Kim Kardashian is a 'cultural icon,' and while other hosts of this show are traditionally there to promote an album or Marvel movie or whatever, what Messing is (willfully) missing is that Kim’s ultimate product is herself. She is both the storefront and the product! She’s the whole thing. She’s got a fairly successful panty brand, her show was on TV for like one hundred and twenty-five years, and she will be returning to TV in some capacity on Hulu. We will never be free of the Kardashians and railing against that is pointless, because they are a part of the culture, whether you like it or not! Will Kim do well on SNL? I have no idea, but I do think she can read a cue card, so that’s something. Arguably, Kim wouldn’t be my first choice from the clan of Calabasas witches--Khloé is funnier, but she’s JV—though she is the only choice that makes any sense. Kourtney is busy doing dry-humping with Travis Barker, and enjoying her newfound freedom as a woman dating a man who looks capable of giving her an orgasm. Kendall doesn’t want it. No one asked Kylie, and Khloé probably would’ve said no. Kim has always been the spokesperson for the brand, and she is its best-selling product. Savvy businesswoman that she is, she’s gonna do this, and even if it’s terrible, it will prove that she has a sense of humor about herself. Great ROI, if all goes well, and even if it doesn’t, still not too shabby."