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CBS and Paramount+ are finding that streaming viewers actually like network shows

  • "CBS is responsible for 17 of the top 30 titles on sibling streamer Paramount+," says Josef Adalian. "Given the emphasis all streamers, including Paramount+, put on their own ever-lengthening rosters of pricey originals, it might seem surprising that more than half of the most popular programs on Paramount Global’s signature streamer come from the decidedly unsexy world of network TV. And yet, when you think about it, it’s actually not that much of a shock. Nielsen’s weekly lists of top SVOD shows regularly include multiple network TV staples, both current (NCIS, Grey’s Anatomy) and past (Seinfeld, Criminal Minds). During Netflix’s formative years as a streaming platform, network comedies such as Friends, The Office, and Parks and Recreation consistently tallied more viewing hours than many of the company’s own early slate of originals, which is why those shows are are now being used to build the subscriber base for NBCUniversal’s Peacock and WB Discovery’s HBO Max. And some of the biggest streaming success stories in recent years have been series that were either aired on (or were originally developed for) broadcast and basic cable platforms, including You (Lifetime), Emily in Paris (Paramount Network), Lucifer (Fox), and Manifest (NBC.)" Adalian adds: "Instead of green-lighting fancy period dramas or Emmy-bait anthology series in a bid to compete with the premium fare on streaming, it opted to keep evolving its proven formula of procedural dramas and big-laugh comedies."

    TOPICS: Paramount+, CBS