Big Little Lies billboard uses the names of its six stars to spell out "LIES"

Twitter

The Other Two co-creator Chris Kelly noticed the "NEW LIES" billboard, and found it impressive. "What must it have felt like the moment they realized this was possible?," he tweeted, adding: "Also, each of these women so clearly had a billing order built into their contract, its jaw-dropping this worked out so perfectly. Its a stunning feat of design AND contracts."