The third commercial break of Sunday's ceremony will feature a live ad where The Conners characters comment on who won, who lost and/or what other buzzy moment just occurred during the host-less ceremony, showrunner Bruce Helford tells Variety. “We’ll know within a minute or so of the live promo happening what the last award or few awards were and if anything was interesting about them,” he says. “We’ll write something or the cast will chime in and say, ‘Oh I want to say this…'” The writing team will have a short amount of time to come up with the words for the cast to say, but the camera placement for the ad has already been set. “We’re doing a camera watching the actors from behind while they’re watching the live Oscars telecast,” says Helford. “So they find themselves live on the Oscars, but they’re not being themselves as the actors — they’re in character as the Conners. So it’s an odd and very absurd process, but it should be fun.” In case something goes wrong, Helford adds that the show will employ backup generators to keep everything up and running.
TOPICS: The Conners, ABC, 92nd Academy Awards, Bruce Helford, Advertising, Award Shows, Marketing