Paul Giamatti blasts AMC for being "afraid" to promote Lodge 49, but its creator thinks "cancelation, weirdly, is a stranger form of marketing"

Los Angeles Times

“It breaks my heart to think this show will die a stupid death at the hands of a network that seemed, bizarrely, afraid to promote it,” Lodge 49 executive producer Giamatti said in an email to the Los Angeles Times. “We are determined to take it somewhere else.” The Lodge 49 team says they are looking at cable and streaming homes for the critically beloved show. “Having a streaming situation would be nice for this show, because I think it really blossoms more for the viewer when you can watch it end-to-end,” Giamatti said. “It seems like a rich thing that could fall in somebody’s lap.” Lodge 49's cancelation has been boosted by big names like Tom Hanks, Russell Crowe, Ken Jeong and Amy Schumer tweeting their #SaveLedge49 support. “The cancelation, weirdly, is a strange form of marketing, and it has brought people to the fore in a way that has overwhelmed me,” says creator Jim Gavin.